Do you remember Tina Turner's classic, "What's Love Got to do With it?" Well, for nonprofit marketers, love means a whole lot and passion means even more. Once you have identified your target market and your potential donors, try to do more than just tell them what you do, but emotionally engage them if you really want to build longlasting relationships.
On the "Do You Stand for Something" blog, there's an interesting post titled, "Top 10 Nonprofit Cause Strategies." Because I'm driven by passion (for life, for family, for work, for a good cause), I immediately gravitated to the forth bullet point: "Passion Marketing." The reference to the 2005 study "Importance of Brands in Consumer Involvement with Nonprofits," states that that 75% of donors give because they have a "a personal belief in the goals of the organization."
That says a lot, and I know it to be true. After losing a love one to cancer, I'm a sucker for cancer survivor stories, and I passionately support the goals of many of the organzations searching for a cure. Check out how one organization created an engaging series of stories.
What are the goals or your organization? How will you communicate those goals to your donors and potential sponsors? More importantly, how will you make an emotional connection with them and maintain that level of engagement throughout your relationship?
On the "Do You Stand for Something" blog, there's an interesting post titled, "Top 10 Nonprofit Cause Strategies." Because I'm driven by passion (for life, for family, for work, for a good cause), I immediately gravitated to the forth bullet point: "Passion Marketing." The reference to the 2005 study "Importance of Brands in Consumer Involvement with Nonprofits," states that that 75% of donors give because they have a "a personal belief in the goals of the organization."
That says a lot, and I know it to be true. After losing a love one to cancer, I'm a sucker for cancer survivor stories, and I passionately support the goals of many of the organzations searching for a cure. Check out how one organization created an engaging series of stories.
What are the goals or your organization? How will you communicate those goals to your donors and potential sponsors? More importantly, how will you make an emotional connection with them and maintain that level of engagement throughout your relationship?
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