A Nonprofit Brand is the shared emotional perception participants and supporters hold in connection with the programs and services a nonprofit offers.
Scott Bedbury, author of "A New Brand World," describes a brand as: the sum of the good, the bad, the ugly, and the off-strategy. It is defined by the accomplishments of your best employee.the shining star in the company who can do no wrong.as well as by the mishaps of the worst hire that you ever made.
What is your brand? Is your brand recognized throughout Atlanta; throughout your neighborhood; throughout community? If not, why not?
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